The Next Steps in Developing the Triple Helix Model: A Brief Introduction to National Open Innovation System (NOIS) Paradigm
Teemu Santonen, Jari Kaivo-Oja, Jyrki Suomala
On the basis of beliefs on open innovation, online social networks and Web 2.0, we propose a new type of approach based on people-to-people interaction to support national innovation activities. With the aim of generating new ideas, our National Open Innovation System (NOIS) combines two rival innovation sources: (1) technology and social foresight research, and (2) customer needs and experiences (i.e. customer orientation strategy), while following the principles of latest incarnation of Triple Helix model. The resulting NOIS is an effective and comprehensive open innovation structure where university students and senior citizens are engaged as a significant resource for the business community, in order to fulfil the national innovation strategy as defined by the government.