Value Delivery Architecture Modeling – A New Approach for Business Modeling
Joachim Metzger, Orestis Terzidis, Nicolai Kraemer
Complexity and uncertainty have evolved as important challenges for entrepreneurship in many industries. Value Delivery Architecture Modeling (VDAM) is a proposal for a new approach for business modeling to conquer these challenges. In addition to the creation of transparency and clarity, our approach supports the operationalization of business model ideas. VDAM is based on the combination of a new business modeling language called VDML, ontology building, and the implementation of a level of cross-company abstraction. The application of our new approach in the area of electric mobility in Germany, an industry sector with high levels of uncertainty and a lack of common understanding, shows several promising results: VDAM enables the development of an unambiguous and unbiased view on value creation. Additionally it allows for several applications leading to a more informed decision towards the implementation of new business models.