IT Strategies for Globalization Impact in de the SMEs (Aguascalientes Mexico Case)
Jesús Salvador Vivanco, Ma. del Carmen Martínez
The 73.9% of SMEs, in Mexico don’t use Internet in their
commercial or industrial activity , taking in consideration that
Numerous forms of communication, with low costs, leads up to
opening the market for consumers throughout the world, the
following factor is the impact of modern communication
technologies. Rapid changes of all the forms of technology
provide a rapid approach. These two factors have influenced the
change of power in the market, from producer to consumer or end
user, , also we have to consider that Globalization has
systemically affected the way all firms undertake innovation.
First, there has been a growing use of non-internal technology
development, both by outsourcing and strategic alliances.
Second, products are increasingly multi-technological. This has
led to the growing use of networks by all firms, . Throw This
research using descriptive methodology, it was detected that
using IT as a commercial strategy in Mexican SME’s could be
the detonating for increase the SME’s competitiveness in México.