Challenges of Sustainable Company Development: Case of Craft Business in Latvia
Laura Grikke, Ieva Andersone, Deniss Sceulovs
The authors of the paper analysed international coffee trade,
which is one of the most important factors for sustainable
development of the industry, and also analysed the Latvian coffee
roasters and their activities. The authors defined sustainable
development in environmental, social and economic context, and
established an implementation scenario of sustainable
development in Latvian coffee roasters based on the importance
of various criteria. The business model was approbated in Rocket
Bean Roastery Ltd. The sustainable development model was
confirmed by the company’s financial calculations and the
developed sustainable coffee supply chain. The most important
conclusions and suggestions of the research are that a sustainable
business model of a coffee roaster has to be commercially
successful, despite the growing effects of climate changes and
volatile commodity prices, and should be a part of a sustainable
society that is informed, knowledgeable and aware of the impact
their purchases have. Full Text
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